Critical success factors and implementation strategies for B2B electronic procurement systems in the travel industry

Abstract

Purpose

Internet-based business-to-business electronic procurement (B2B e-procurement) systems are rapidly becoming the primary platform for interorganizational transactions and the delivery of products and services in the travel and tourism industries. Therefore, the purpose of this study is to investigate the critical success factors (CSFs) and implementation strategies for B2B e-procurement systems in travel agency supply chains.

Design/methodology/approach

This study developed a multifaceted evaluation framework that draws on the relevant literature and the technology–organization–environment framework. The CSFs underlying B2B e-procurement adoption were identified using hybrid criteria decision-making methods. Purposive sampling was used, and 49 valid questionnaires were obtained from retail travel agencies in Taiwan.

Findings

The results reveal that the top four CSFs are system stability, system reliability, sales dynamics and product line availability. By focusing on these CSFs, travel wholesalers can most effectively allocate their limited resources to provide an extensive range of products and services to their clients, improve e-procurement services and enhance interorganizational collaboration in travel agency supply chains.

Originality/value

This study developed a multifaceted evaluation framework and identified four CSFs to assist in the adoption of B2B e-procurement systems in travel agency supply chains.

研究目的

基于 Internet 的企业对企业电子采购（B2B 电子采购）系统正迅速成为旅行和旅游业中组织间交易以及产品和服务交付的主要平台。 因此, 本研究的目的是调查旅行社供应链中 B2B 电子采购系统的关键成功因素 (CSF) 和实施策略。

研究设计/方法/途径

本研究开发了一个多方面的评估框架, 该框架借鉴了相关文献和技术-组织-环境框架。 采用混合标准决策 (MCDM) 方法确定了采用 B2B 电子采购的 CSF。 采用有目的的抽样方式, 共从台湾零售旅行社获得49份有效问卷。

研究发现

结果显示, 排名前四的 CSF 是系统稳定性、系统可靠性、销售动态和产品线可用性。 通过关注这些 CSF, 旅游批发商可以最有效地分配其有限资源, 为其客户提供范围广泛的产品和服务, 改善电子采购服务, 并加强旅行社供应链中的组织间协作。

研究原创性/价值

本研究开发了一个多方面的评估框架, 并确定了四个 CSF, 以协助在旅行社供应链中采用 B2B 电子采购系统。

Citation

Lin, S.-W., Fu, H.-P. and Lin, A.J. (2023), "Critical success factors and implementation strategies for B2B electronic procurement systems in the travel industry", Journal of Hospitality and Tourism Technology, Vol. 14 No. 4, pp. 505-522. https://doi.org/10.1108/JHTT-08-2021-0230