Deploying Blockchain in mobile public bazaars’ food supply chain within the tourism and hospitality industry

Abstract

Purpose

This study aims to investigate the strategies and challenges of deploying Blockchain within the context of mobile public bazaars’ (MPBs) food supply chains (FSCs) in the tourism and hospitality industry (T&H).

Design/methodology/approach

Drawing on qualitative data gathered from 20 semistructured interviews with stakeholders (e.g. producers, food service businesses and government agencies), the study uses theme analysis to identify patterns and insights.

Findings

Findings reveal four strategies (i.e. implementations, digital literacy and awareness, government incentives and interoperability) and four challenges (i.e. public perception, business logic, constraints, legislative and administrative) arising from the deployment of Blockchain in the FSCs of MPBs.

Originality/value

The study contributes to the literature by offering a comprehensive examination of the strategies and challenges associated with deploying Blockchain in the FSCs of MPBs within the T&H industry. It extends beyond singular theoretical frameworks, using a multitheory approach and offers a novel smart contract model for practical implementation.

研究目的

本研究旨在探讨在旅游与酒店行业（T&H）背景下, 将区块链技术应用于移动公共集市（MPBs）食品供应链（FSCs）的策略和挑战。

研究方法

通过对20位利益相关者（例如生产者、食品服务企业和政府机构）的半结构化访谈收集定性数据, 研究采用主题分析法以识别模式和洞察。

研究发现

研究结果揭示了四大策略（即实施、数字素养与意识、政府激励、互操作性）和四大挑战（即公众认知、商业逻辑、约束条件、法律与行政问题）, 这些问题与区块链在MPBs的FSCs中的应用相关。

研究创新

本研究通过对MPBs中FSCs区块链部署相关策略与挑战的全面分析, 丰富了现有文献。研究超越单一理论框架, 采用多理论方法, 并提出了一个创新的智能合约模型以供实践应用。

Citation

Cifci, I., Cam, B., Demirbas, O. and Celikay, A. (2024), "Deploying Blockchain in mobile public bazaars’ food supply chain within the tourism and hospitality industry", Journal of Hospitality and Tourism Technology, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTT-05-2024-0332