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Empowering pro-environmental potential among hotel employees: insights from self-determination theory

Ataul Karim Patwary, S. Mostafa Rasoolimanesh, Mohd Hafiz Hanafiah, Roslizawati Che Aziz, Ahmad Edwin Mohamed, Muhammad Umair Ashraf, Nor Rabiatul Adawiyah Nor Azam

Journal of Hospitality and Tourism Insights

ISSN: 2514-9792

Article publication date: 11 April 2024

Issue publication date: 30 April 2024

474

Abstract

Purpose

This research examines the role of green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes on proactive pro-environmental behaviour among hotel employees. It further examines the indirect effects of pro-environmental attitudes between green inclusive leadership, corporate social responsibility, and proactive pro-environmental behaviour, as well as the moderating role of psychological contract breach between pro-environmental attitudes and proactive pro-environmental behaviour.

Design/methodology/approach

The participants of this cross-sectional study were employees in the Malaysian hotel industry, and 374 usable questionnaires were used for data analysis. The data were analysed using Partial Least Squares – Structural Equation Modelling.

Findings

This study found that green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes significantly influence proactive pro-environmental behaviour. For mediating effects, pro-environmental attitudes have been found to mediate the relationship between corporate social responsibility, green inclusive leadership and proactive pro-environmental behaviour.

Research limitations/implications

The research proposes actionable measures to encourage environmentally friendly practices in the hotel sector. For companies to succeed, they must integrate green initiatives with their societal objectives. Pro-environmental mindsets are essential for implementing effective environmental policies, which in turn impact recruitment approaches. The advantages of fostering pro-environmental conduct encompass financial savings, enhanced standing, adherence to regulations, increased innovative thinking and improved workplace well-being.

Originality/value

Over time, environmental degradation has been contributed by individual behaviours and the combined actions of businesses and organisations. This study significantly contributed to a new model underpinned by the Self-determination Theory by including new constructs influencing proactive pro-environmental behaviour.

Keywords

Acknowledgements

This research is funded by Fundamental Research Grant Scheme (FRGS), Ministry of Higher Education Malaysia. (R/FRGS/A1100/00219A/003/2023/01190 and FRGS/1/2023/SS10/UMK/02/1).

Citation

Patwary, A.K., Rasoolimanesh, S.M., Hanafiah, M.H., Aziz, R.C., Mohamed, A.E., Ashraf, M.U. and Azam, N.R.A.N. (2024), "Empowering pro-environmental potential among hotel employees: insights from self-determination theory", Journal of Hospitality and Tourism Insights, Vol. 7 No. 2, pp. 1070-1090. https://doi.org/10.1108/JHTI-10-2023-0713

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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