Empowering pro-environmental potential among hotel employees: insights from self-determination theory
Journal of Hospitality and Tourism Insights
ISSN: 2514-9792
Article publication date: 11 April 2024
Issue publication date: 30 April 2024
Abstract
Purpose
This research examines the role of green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes on proactive pro-environmental behaviour among hotel employees. It further examines the indirect effects of pro-environmental attitudes between green inclusive leadership, corporate social responsibility, and proactive pro-environmental behaviour, as well as the moderating role of psychological contract breach between pro-environmental attitudes and proactive pro-environmental behaviour.
Design/methodology/approach
The participants of this cross-sectional study were employees in the Malaysian hotel industry, and 374 usable questionnaires were used for data analysis. The data were analysed using Partial Least Squares – Structural Equation Modelling.
Findings
This study found that green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes significantly influence proactive pro-environmental behaviour. For mediating effects, pro-environmental attitudes have been found to mediate the relationship between corporate social responsibility, green inclusive leadership and proactive pro-environmental behaviour.
Research limitations/implications
The research proposes actionable measures to encourage environmentally friendly practices in the hotel sector. For companies to succeed, they must integrate green initiatives with their societal objectives. Pro-environmental mindsets are essential for implementing effective environmental policies, which in turn impact recruitment approaches. The advantages of fostering pro-environmental conduct encompass financial savings, enhanced standing, adherence to regulations, increased innovative thinking and improved workplace well-being.
Originality/value
Over time, environmental degradation has been contributed by individual behaviours and the combined actions of businesses and organisations. This study significantly contributed to a new model underpinned by the Self-determination Theory by including new constructs influencing proactive pro-environmental behaviour.
Keywords
Acknowledgements
This research is funded by Fundamental Research Grant Scheme (FRGS), Ministry of Higher Education Malaysia. (R/FRGS/A1100/00219A/003/2023/01190 and FRGS/1/2023/SS10/UMK/02/1).
Citation
Patwary, A.K., Rasoolimanesh, S.M., Hanafiah, M.H., Aziz, R.C., Mohamed, A.E., Ashraf, M.U. and Azam, N.R.A.N. (2024), "Empowering pro-environmental potential among hotel employees: insights from self-determination theory", Journal of Hospitality and Tourism Insights, Vol. 7 No. 2, pp. 1070-1090. https://doi.org/10.1108/JHTI-10-2023-0713
Publisher
:Emerald Publishing Limited
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