Events management as a community of practice

Abstract

Purpose

This paper examines events management as a Community of Practice (CoP) and to demonstrate that knowledge management and practice within events operate as a CoP. The paper adds to the events management literature which is currently superficial in considering events conceptually as a CoP.

Design/methodology/approach

An interpretive and inductive approach was adopted for the research which incorporated quantitative and qualitative methods undertaken in a United Kingdom setting. Twenty-five in-depth semi-structured interviews with event professionals were conducted and this was complemented by a survey of 215 event professionals.

Findings

The findings demonstrate that within the evolving events industry, as well as reflected in aspects of the academic literature, events can be depicted as a “domain” which connects event professionals to a “community”. The themes emerging revealed that there are modes of working, shared values and practices, a shared identity and a desire to work as a wider collective in order to maintain and enhance knowledge and practice, which are in keeping with a CoP framework.

Research limitations/implications

This study provides new insight on an under-researched area concerning knowledge and practice development within events management.

Originality/value

This is a novel study that considers how the emergent field of events management should be considered as a CoP. It addresses a gap in the literature pertaining to knowledge and practice creation within events management from a CoP perspective.

Citation

Brown, T. and Stokes, P. (2021), "Events management as a community of practice", Journal of Hospitality and Tourism Insights, Vol. 4 No. 2, pp. 224-242. https://doi.org/10.1108/JHTI-09-2020-0157