Examining the functionality of digital platform capability in driving B2B firm performance: evidence from emerging market

Abstract

Purpose

This study aims to explore the influence mechanism of digital platform capability on firm performance in the business-to-business (B2B) context. This study draws on the core competence theory and the resource-based view and includes resource identification, resource allocation and intrapreneurship into the research framework.

Design/methodology/approach

Data were collected from 167 B2B firms with survey questionnaires in central, eastern and southeastern coastal areas of China. The firms were mainly involved in e-commerce, manufacturing, service industry and internet technology. Participants were mainly middle and senior managers with a comprehensive grasp of their firms’ information.

Findings

This study found that digital platform capability has a positive impact on a B2B firm’s performance. Resource identification, resource allocation and intrapreneurship play a chain mediating role between digital platform capability and firm performance. That is, digital platform capability could promote employee intrapreneurship through resource identification and resource allocation, thereby improving firm performance.

Practical implications

Aiming to gain performance, firms should pay attention to the construction of digital platforms, increase venture capital investment and provide more resources to support intrapreneurship.

Originality/value

Based on empirical evidence, to the best of authors’ knowledge, this is the first attempt to link digital platform capability and firm performance in the B2B context of emerging markets, providing a new perspective to clarify its relationship mechanism.

Citation

Liu, L., Long, J., Fan, Q., Wan, W. and Liu, R. (2023), "Examining the functionality of digital platform capability in driving B2B firm performance: evidence from emerging market", Journal of Business & Industrial Marketing, Vol. 38 No. 9, pp. 1941-1957. https://doi.org/10.1108/JBIM-09-2021-0441