Unveiling the path to green innovation: the interplay of green learning orientation, knowledge management capability and manufacturing firm’s capability to orchestrate resources

Abstract

Purpose

Amidst the increasing global emphasis on environmental sustainability, manufacturing firms seek to integrate eco-conscious practices into their innovation processes. This study aims to explore the intricate relationships between green learning orientation (GLO), knowledge management capability (KMC), resource orchestration capability (ROC) and two dimensions of green innovation (GI): green product innovation (GPDI) and green process innovation.

Design/methodology/approach

Partial least squares structural equation modelling (PLS-SEM) and moderated mediation techniques were used to investigate the relationships among the constructs using data gathered from a survey of 167 manufacturing firms in the United Arab Emirates.

Findings

This study indicates that GLO significantly influences GPDI and green process innovation. Although KMC mediates the relationship between GLO and process innovation, it does not mediate the GPDI relationship. Moreover, ROC significantly strengthens the links between GLO, KMC and both the aspects of GI.

Practical implications

This study emphasises the importance of fostering a green learning culture and integrating it into product development without complex knowledge management systems. This study also highlighted the role of effective resource allocation in maximising environmental learning benefits for sustainable innovation. Organisations can achieve environmental progress by integrating green knowledge into product and process development and by investing in sustainable practices.

Originality/value

By examining various mechanisms involving moderation and mediation, this study has made a notable contribution to advancing the field of knowledge-based view theory. This study also offers enhanced insights into the interconnections among GLO, knowledge management capability, ROC and a firm’s capacity for GI.

Citation

Baquero, A. (2024), "Unveiling the path to green innovation: the interplay of green learning orientation, knowledge management capability and manufacturing firm’s capability to orchestrate resources", Journal of Business & Industrial Marketing, Vol. 39 No. 10, pp. 2205-2221. https://doi.org/10.1108/JBIM-08-2023-0486