The business paradigm: explanation for patterns of business interactions
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 11 October 2021
Issue publication date: 16 February 2022
Abstract
Purpose
This paper aims to introduce the concept of business paradigm to conceptualize and explain differences in business interaction patterns in the IMP research.
Design/methodology/approach
The concept of the interaction and the concepts related to and driven from it describe the business at both a general level. At the same time, the IMP points out the uniqueness of business interactions. This paper addresses the specific lies between the general and the particular by referring to various patterns of interactions. To close that gap, this paper implies the Kuhnian philosophy of science to conceptualize the business paradigm.
Findings
The business paradigm is a socially constructed collective term. It simultaneously captures the cognitive (what business is and what rules it has) and social (business community) dimensions of the actor’s behavior and actions. It has two interdependent dimensions: cognitive and social. It determines how the actors view and do business, and it explains the variations of interactions.
Research limitations/implications
Not applicable as it is a conceptual paper.
Practical implications
Not applicable as it is a conceptual paper.
Social implications
Not applicable as it is a conceptual paper.
Originality/value
The concept of the business paradigm is a theoretical extension of the IMP actor’s theory. The dimensions of the business paradigm capture the psychological and sociological characteristics of the business actor. The business paradigm application provides an opportunity to find that business can be different because actors in various communities have various views on what business is and how it should be properly run. Adding the business paradigm concept to the IMP theory implies strengthening the theory explanation power because the interaction explains the business’s general characteristics. The business relationship explains the business’s unique features, and the business paradigm explains the various interaction patterns.
Keywords
Acknowledgements
This study was supported by Poznan University of Economics and Business internal grant program called “PUEB FOR SCIENCE – Novel directions in the field of economics.” Project title: Evolution of inter-organizational relationships as the result of sharing economy development: micro, meso and macroeconomic implications.
Citation
Leszczyński, G., Mandjak, T., Margitay, T. and Zieliński, M. (2022), "The business paradigm: explanation for patterns of business interactions", Journal of Business & Industrial Marketing, Vol. 37 No. 4, pp. 723-733. https://doi.org/10.1108/JBIM-05-2019-0207
Publisher
:Emerald Publishing Limited
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