Radical innovation, network competence and the business of body disposal

Abstract

Purpose

The purpose of this paper is to examine the contribution of network competence to radical innovation.

Design/methodology/approach

Technological change associated with human body disposal acts as the form of radical innovation in which network competence is examined. Interviews, observations at industry conferences and secondary data are used for the case studies featured and in which network competence is investigated.

Findings

The paper establishes the importance of network competence at the regime and landscape level and the contribution of actors within commercial innovation niches to bringing cremation alternatives to market.

Research limitations/implications

Some of the results are particular to the challenges of network entry and product introduction facing business start-ups and the context of body disposal is unique. Further research should examine network competence and radical innovation in other business fields.

Social implications

Firstly, the context of human body disposal highlights the importance of institutional actors and social systems in bringing cremation alternatives to market. Secondly, focusing on human disposal encourages exchange amongst readers on a subject which is fundamental to man’s existence, yet the discussion of which many might normally choose to avoid.

Originality/value

The paper connects two areas of academic interest, namely, niche management for sustainability and radical innovation in business markets in which networking and network competence are key to the commercialisation of innovation.

Citation

Canning, L. and Szmigin, I. (2016), "Radical innovation, network competence and the business of body disposal", Journal of Business & Industrial Marketing, Vol. 31 No. 6, pp. 771-783. https://doi.org/10.1108/JBIM-05-2014-0110