How does supply chain knowledge enhance green innovation? The mediation mechanisms of corporate reputation and non-supply chain learning

Abstract

Purpose

Understanding the factors that advance green innovation is crucial for firms to deal with the complexity of green innovation. In light of this, this study aims to explore the influence of supply chain knowledge, non-supply chain learning and corporate reputation on green innovation.

Design/methodology/approach

This study uses a quantitative research approach where data is gathered from managers of 208 small and medium enterprises in Ghana using survey questionnaires. The structural equation modeling is used to analyze the survey data.

Findings

The findings reveal supply chain knowledge relates positively with non-supply chain learning, corporate reputation and green innovation. Corporate reputation also impacts green innovation positively and provides partial mediation effect between supply chain knowledge and green innovation. Meanwhile, non-supply chain learning does not relate positively with green innovation as well as fails to mediate the impact of supply chain knowledge on green innovation.

Originality/value

This study contributes to knowledge in the mediating mechanisms of corporate reputation and non-supply chain learning between supply chain knowledge and green innovation. Through this, the authors propose a theoretical model to explain how firms can leverage supply chain knowledge, corporate reputation and non-supply chain learning to improve green innovation and can serve as the basis for further theoretical and empirical research in innovation and external sources of knowledge.

Citation

Agyabeng-Mensah, Y., Afum, E., Acquah, I.S.K. and Baah, C. (2023), "How does supply chain knowledge enhance green innovation? The mediation mechanisms of corporate reputation and non-supply chain learning", Journal of Business & Industrial Marketing, Vol. 38 No. 4, pp. 852-868. https://doi.org/10.1108/JBIM-04-2021-0192