Understanding the role of serial acquisition and subsidiary autonomy in providing value within servitizing industrial networks
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 12 February 2024
Issue publication date: 23 July 2024
Abstract
Purpose
Research examining the joint role of serial acquisitions and subsidiary autonomy in holistic value provision within servitizing industrial firms is scarce. Thus, this paper aims to investigate the role of serial acquisition and subsidiary autonomy in providing value within servitizing industrial networks.
Design/methodology/approach
A conceptual framework is developed based on the case study of a large Swedish industrial group specializing in selling industrial products and providing industrial solutions to business customers through its numerous subsidiaries.
Findings
The analysis of 14 interviews with the five subsidiaries and seven customer firms and secondary data reveals interesting findings concerning the role of serial niche acquisition strategy and subsidiary autonomy in customer value provision in servitizing organizations. In particular, the authors find that the role of acquisitions in industrial firms extends beyond growth to customer sensing and proximity. Likewise, the authors find that subsidiary autonomy facilitates value provision to customers in industrial networks.
Originality/value
The paper provides a more nuanced understanding of how serial acquisitions and subsidiary autonomy are intertwined and jointly affect industrial firms’ value provision activities amidst the servitization transition in an intraorganizational network.
Keywords
Citation
Golgeci, I., Kurt, Y., Vashchillo-Mollett, K., Goduscheit, R.C., Arslan, A. and Yeniaras, V. (2024), "Understanding the role of serial acquisition and subsidiary autonomy in providing value within servitizing industrial networks", Journal of Business & Industrial Marketing, Vol. 39 No. 7, pp. 1582-1599. https://doi.org/10.1108/JBIM-01-2023-0018
Publisher
:Emerald Publishing Limited
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