Proposing the core contributor withdrawal theory (CCWT) to understand core contributor withdrawal from online peer-production communities

Abstract

Purpose

Drawing on sensemaking and emotion regulation research, the purpose of this paper is to reconceptualize core contributor withdrawal (CCW) in the context of online peer-production communities (OPPCs). To explain the underlying mechanisms that make core contributors withdraw from these communities, the authors propose a process theory of contributor withdrawal called the core contributor withdrawal theory (CCWT).

Design/methodology/approach

To support CCWT, a typology of unmet expectations of online communities is presented, which uncovers the cognitive and emotional processing involved. To illustrate the efficacy of CCWT, a case study of the English version of Wikipedia is provided as a representative OPPC.

Findings

CCWT identifies sensemaking and emotion regulation concerning contributors’ unmet expectations as causes of CCW from OPPCs, which first lead to declined expectations, burnout and psychological withdrawal and thereby to behavioral withdrawal.

Research limitations/implications

CCWT clearly identifies how and why important participation transitions, such as from core contributor to less active contributor or non-contributor, take place. By adopting process theories, CCWT provides a nuanced explanation of the cognitive and affective events that take place before core contributors withdraw from OPPCs.

Practical implications

CCWT highlights the challenge of online communities shifting from recruiting new contributors to preventing loss of existing contributors in the maturity stage. Additionally, by identifying the underlying cognitive and affective processes that core contributors experience in response to unexpected events, communities can develop safeguards to prevent or correct cognitions and emotions that lead to withdrawal.

Originality/value

CCWT provides a theoretical framework that accounts for the negative cognitions and affects that lead to core contributors’ withdrawal from online communities. It furthers the understanding of what motivates contributing to and what leads to withdrawal from OPPC.

Citation

Jiang, L., Mirkovski, K., D. Wall, J., Wagner, C. and Benjamin Lowry, P. (2018), "Proposing the core contributor withdrawal theory (CCWT) to understand core contributor withdrawal from online peer-production communities", Internet Research, Vol. 28 No. 4, pp. 988-1028. https://doi.org/10.1108/IntR-05-2017-0215