Modeling the relationship between service quality, destination attachment and eWOM intention in heritage tourism
International Journal of Tourism Cities
ISSN: 2056-5607
Article publication date: 15 May 2020
Issue publication date: 28 November 2020
Abstract
Purpose
This paper aims to empirically investigate the relationship between service quality (SQ) in heritage tourism, destination attachment (DA), and electronic word-of-mouth (eWOM) intention.
Design/methodology/approach
This study followed cross-sectional survey-based research design and surveyed 327 foreign tourists visiting the Golden Triangle, a heritage tourist circuit in India through mall interception method. The data were analysed using structural equation modelling.
Findings
The results reveal that heritage SQ has a significant positive effect on DA and eWOM intention and DA has a significant positive effect on eWOM intention.
Originality/value
The research findings make the theoretical and practical contribution in the domain, focussing explicitly on heritage tourism, in which such relation has not been studied yet, in sense of the foreign tourists.
Keywords
Acknowledgements
The authors extend their thanks to the anonymous reviewers for their valuable comments. This research has not been funded by any institution and doesn’t bear any conflict of interest.
Citation
Pandey, A. and Sahu, R. (2020), "Modeling the relationship between service quality, destination attachment and eWOM intention in heritage tourism", International Journal of Tourism Cities, Vol. 6 No. 4, pp. 769-784. https://doi.org/10.1108/IJTC-08-2019-0125
Publisher
:Emerald Publishing Limited
Copyright © 2020, International Tourism Studies Association.