Polluted psyche: the effect of regional discrimination on tourists’ unethical behavior intention
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 20 September 2023
Issue publication date: 3 November 2023
Abstract
Purpose
This study aims to examine the effect of regional discrimination on tourists’ unethical behavior intention and the mediating role of tourist anger. Furthermore, the study examines whether the impact of regional discrimination on tourist anger is moderated by tourist self-efficacy.
Design/methodology/approach
Three scenario experiments were conducted to test the research hypotheses.
Findings
The results indicated an indirect effect of regional discrimination on tourists’ unethical behavior intention via tourist anger. In addition, the findings showed that tourist self-efficacy would weaken the relationship between regional discrimination and tourist anger.
Research limitations/implications
This study reveals tourists’ emotional and behavioral reactions to regional discrimination. Further research can examine the influence of regional discrimination from other theoretical lens and field experiments are encouraged.
Originality/value
This study enriches current knowledge on regional discrimination by developing an integral framework to explore tourists’ reactions toward regional discrimination.
Keywords
Acknowledgements
This project is funded by the National Natural Science Foundation of China (No. 42371242 and 72202242) and Natural Science Foundation of Guangdong (No. 2021A1515012005).
Disclosure statement: The authors report there are no competing interests to declare.
Citation
Li, Y., Tu, J., He, M. and Liu, P. (2023), "Polluted psyche: the effect of regional discrimination on tourists’ unethical behavior intention", International Journal of Contemporary Hospitality Management, Vol. 35 No. 11, pp. 4051-4069. https://doi.org/10.1108/IJCHM-11-2022-1325
Publisher
:Emerald Publishing Limited
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