Using language strategically: Corporate communication on the international stage

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

It is stating the obvious to point out the importance of language for effective communication. In the context of business, its role has become even more vital over recent decades. Thanks to globalization, a greater number of multinational corporations (MNCs) now exist. The internationalization of business has expanded accordingly. Such developments mean that organizations should ideally afford language management a more prominent place on the agenda. Smarter operators will view language in strategic terms and recognize its capacity to significantly impact on performance. The geographically dispersed composition of MNCs means that multilingual occurrences are routine. Growth in the diversity and mobility of workers further compounds the situation.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2017), "Using language strategically: Corporate communication on the international stage", Human Resource Management International Digest, Vol. 25 No. 1, pp. 19-21. https://doi.org/10.1108/HRMID-10-2016-0143