Enhancing employer attractiveness for Gen Z candidates: Gender differences must be considered

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Firms seeking to attract Gen Z talents need to offer an employee value proposition that considers the attributes most important to the prospective candidates. Through tailored employee branding, marketing campaigns can prove effective by also accounting for gender differences in what is prioritized.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Enhancing employer attractiveness for Gen Z candidates: Gender differences must be considered", Human Resource Management International Digest, Vol. 31 No. 6, pp. 27-29. https://doi.org/10.1108/HRMID-06-2023-0127