The incredible value of skilled salespeople who want to stay: Mastering employer branding to stimulate a culture of retention

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper concentrates on how employers who invest in developing their brand internally reap the rewards of identification and commitment than from employees who wish to go on a longer journey with the organization.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "The incredible value of skilled salespeople who want to stay: Mastering employer branding to stimulate a culture of retention", Human Resource Management International Digest, Vol. 26 No. 6, pp. 37-39. https://doi.org/10.1108/HRMID-06-2018-0121