Redefining HR using people analytics: the case of Google
Human Resource Management International Digest
ISSN: 0967-0734
Article publication date: 12 March 2018
Issue publication date: 12 March 2018
Abstract
Purpose
This paper aims to highlight the importance of analytics and its advantages in the human resource domain using the example of Google, which has extensively used analytics to improve various aspects of people management.
Design/methodology/approach
The paper discusses human resource analytics and illustrates how it has been successfully implemented by Google to enable better decision-making.
Findings
Implementation of analytics in the area of human resources can make people-related decision-making objective, transparent and data-driven and, thus, make the function “quantitative” in nature.
Originality/value
Although analytics has been widely implemented in functions such as finance and marketing, it is yet to gain a strong foothold in the domain of human resources. This paper discusses how Google, a leading organization in the field of technology, has been able to take impactful people-related decisions with the help of analytics.
Keywords
Citation
Shrivastava, S., Nagdev, K. and Rajesh, A. (2018), "Redefining HR using people analytics: the case of Google", Human Resource Management International Digest, Vol. 26 No. 2, pp. 3-6. https://doi.org/10.1108/HRMID-06-2017-0112
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited