Towards improved employee retention: The importance of employer branding benefits

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Creating an employer brand that appeals to both current and prospective employees can help firms lower turnover rates and accordingly lessen their harmful effects. By concentrating on several critical dimensions, companies should be better placed to satisfy employee expectations and raise levels of job satisfaction and retention as a result.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Towards improved employee retention: The importance of employer branding benefits", Human Resource Management International Digest, Vol. 27 No. 4, pp. 31-33. https://doi.org/10.1108/HRMID-04-2019-0105