Investing in a flexible approach to employer branding: Generating engagement and satisfaction when one size does not fit all

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper demonstrates that, to varying extents, the perception of an employer’s brand is subject to variation across employees of different ages, genders, experience levels, and role types. An employer increasing their perceived warmth has a greater impact on employee satisfaction and engagement than an employer increasing their perceived competence.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Investing in a flexible approach to employer branding: Generating engagement and satisfaction when one size does not fit all", Human Resource Management International Digest, Vol. 27 No. 3, pp. 10-12. https://doi.org/10.1108/HRMID-03-2019-0065