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Effect of female executives on Chinese cultural media enterprise efficiency

Ying Li (Business School, Sichuan University, Chengdu, China)
Yung-Ho Chiu (Department of Economics, Soochow University – Downtown Campus, Taipei, Taiwan)
Tai-Yu Lin (Department of Business Administration, National Cheng Kung University, Tainan, Taiwan)
Hongyi Cen (Business School, Sichuan University, Chengdu, China)

Gender in Management

ISSN: 1754-2413

Article publication date: 4 August 2021

Issue publication date: 11 March 2022

280

Abstract

Purpose

As more women are now being appointed to senior and top management positions and invited to sit on boards of directors, they are now directly participating in strategic company decision-making. As female directors have been found to provide new ideas, increase company competitiveness, efficiency and performance and bring a greater number of external resources to a company than male directors, this paper aims to put female directors as a variable into the data envelopment analysis (DEA) and statistical models to explore the effect of female directors on operating performances. The DEA first quantified and measured the company efficiencies, after which the statistical model analyzed the correlations between the variables to specifically identify the impact of female decision makers on the operating efficiencies in state-owned and private enterprises.

Design/methodology/approach

A novel two-stage, meta-hybrid dynamic DEA was developed to explore Chinese cultural media company efficiencies under optimal input and output resource allocations, after which Tobit Regression was applied to determine the effect of female executives on these efficiencies.

Findings

From 2012 to 2016, the overall efficiencies in Chinese state-owned cultural media enterprises were better than in the private cultural media enterprises. The overall technology gaps (TGs) in the state-owned cultural media enterprises were better than in the private cultural media enterprises.

Originality/value

Previous research has tended to focus on the causal relationships between female senior executives and business performances; however, there have been few studies on the relationships between female executives and company performance from an efficiency perspective (optimal resource allocation). This paper, therefore, is the first to develop a novel two-stage, meta-hybrid dynamic DEA to examine Chinese cultural media enterprise efficiencies, and the first to apply Tobit Regression to assess the effect of female executives on those efficiencies.

Keywords

Acknowledgements

The authors are grateful for the funding and support provided by the research project. They are very grateful to the following research projects for their help in this research: National natural Science fund in China, Sichuan Science project, and Sichuan Social Science project

Funding: National natural Science fund in China, No. 71773082; Sichuan Science project, No. 2020JDR0079 Sichuan Social Science project, No. SC20A008.

Citation

Li, Y., Chiu, Y.-H., Lin, T.-Y. and Cen, H. (2022), "Effect of female executives on Chinese cultural media enterprise efficiency", Gender in Management, Vol. 37 No. 2, pp. 145-163. https://doi.org/10.1108/GM-07-2020-0232

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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