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Implicit occupational gender stereotypes: a research among Turkish university students

Cigdem Basfirinci (Public Relations and Advertising Department, Trabzon University, Trabzon, Turkey)
Zuhal Cilingir Uk (Department of Tourism Management, Ondokuz Mayis Universitesi, Samsun, Turkey)
Sernur Karaoglu (Public Relations and Advertising Department, Trabzon University, Trabzon, Turkey)
Kadriye Onbas (Public Relations and Advertising Department, Trabzon University, Trabzon, Turkey)

Gender in Management

ISSN: 1754-2413

Article publication date: 11 April 2019

Issue publication date: 11 April 2019

1004

Abstract

Purpose

The purpose of this paper is to reveal implicit occupational gender stereotypes for 12 different occupations in Turkey.

Design/methodology/approach

Using a sample of 954 Turkish university students, this study aimed to explore which jobs are implicitly perceived to be masculine and which jobs are implicitly perceived to be feminine. The role of the respondents’ sex, the place where they grew up (metropolitan or rural) and the information level about the occupation (job title or job description) on occupational gender stereotypes were also tested. Gender stereotypes were assessed using a hypothetical scenario method, which provides an opportunity to reveal implicit information processing. Chi Square and t-test were used in hypothesis testing.

Findings

Consistent with the circumscription and compromise and the social role theory, as expected, the findings of the current study provided additional support about occupational gender stereotypes showing that job titles are strongly effective vehicles to communicate gender stereotypes for Turkish university students.

Originality/value

Using implicit measures of information processing and offering findings from a completely different cultural background (Turkey) constitutes the original contribution of this work.

Keywords

Citation

Basfirinci, C., Cilingir Uk, Z., Karaoglu, S. and Onbas, K. (2019), "Implicit occupational gender stereotypes: a research among Turkish university students", Gender in Management, Vol. 34 No. 2, pp. 157-184. https://doi.org/10.1108/GM-07-2018-0084

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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