Impact of visual multimedia in improving entrepreneurial competence and economic self-efficacy among widowed women farmers

Abstract

Purpose

This study aims to assess the impact of visual multimedia in improving entrepreneurial competence and economic self-efficacy among widowed women farmers.

Design/methodology/approach

The participants received entrepreneurial training through visual multimedia package. The sample size was made up of 540 widowed women farmers. The entrepreneurship competence and economic self-efficacy scales were used as the instruments for data collection. The purpose of the entrepreneurial competence scale was to measure the mental competence of the participants to engage in entrepreneurial ventures. On the other hand, the economic self-efficacy scale measured the ability of the women to solve their financial problems, thus, meeting their financial needs. Both scales were administered face-to-face to the participants before, and after the training and during follow-up assessment after three years.

Findings

The result of the study showed that the women farmers reported low entrepreneurship competence and economic self-efficacy before the training. After the training, the women farmers who received the multimedia training reported an improvement, but those who did not receive the training did not show an improvement. A follow-up assessment after three years revealed stability in the improvement among women farmers who received the training. It was also indicated that interactive visual multimedia was found to be more effective than noninteractive visual multimedia.

Originality/value

This study has provided empirical evidence on how best to empower widowed women farmers by improving their entrepreneurial competence and economic self-efficacy. This information could be useful for policy formulation and advocacy in relation to women’s empowerment.

Citation

Okeke, S.V., Abdullah, N.N., Onakpa, S.M., Nwokolo, P., Ugwuoke, J.C., Agujiobi-Odoh, N. and Gever, V.C. (2024), "Impact of visual multimedia in improving entrepreneurial competence and economic self-efficacy among widowed women farmers", Gender in Management, Vol. 39 No. 2, pp. 222-238. https://doi.org/10.1108/GM-05-2022-0173