To put your cards on the table – collection of data through silent interviews

Abstract

Recognises that often researchers really need interviewees to become informants rather than respondents, to tell stories rather than answer structured questions. Presents a technique to ensure that, when conducting research via face‐to‐face interviews, a true picture emerges. It may well be necessary to prompt the interviewee who, not used to the role of “informant”, may be less than forthcoming. The article discusses a method of prompting interviewees by introducing the major points the interview should cover but letting the interviewee move between them on their own terms.

Citation

Österåker, M. (2001), "To put your cards on the table – collection of data through silent interviews", Management Decision, Vol. 39 No. 7, pp. 578-582. https://doi.org/10.1108/EUM0000000005806