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The influence of purchasing strategies on performance

Swinder Janda (Assistant Professor, Department of Marketing, College of Business Administration, Kansas State University, Manhattan, Kansas, USA)
Srivatsa Seshadri (Associate Professor, Department of Management and Marketing, School of Business and Technology, University of Nebraska at Kearney, Kearney, Nebraska, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 July 2001

8337

Abstract

The potential of the purchasing function to increase shareholder value is not well publicized and hence not widely recognized. This fact becomes self‐evident when the effect of purchasing strategies on performance is well understood. With an increasing number of organizations embracing long‐term oriented collaborative relationships, studies looking at performance implications of contemporary purchasing practices are particularly timely. Attempts to provide empirical evidence linking four purchasing strategies to two dimensions of procurement performance: effectiveness and efficiency. Results indicate that purchasing managers can enhance the effectiveness and efficiency of their purchasing efforts via cooperative negotiation with a small base of suppliers and by establishing collaborative long‐term oriented relationships with them, revealing the impressive ability of the purchasing function to enhance shareholder‐value.

Keywords

Citation

Janda, S. and Seshadri, S. (2001), "The influence of purchasing strategies on performance", Journal of Business & Industrial Marketing, Vol. 16 No. 4, pp. 294-308. https://doi.org/10.1108/EUM0000000005502

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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