Developing Marketing Decision Support Systems Development for Service Companies

Abstract

Discusses the findings of research into the development of marketing decision support systems. States that MDSS represents a break with traditional, more rigid management information systems development, offering a developmental approach. Offers a framework for MDSS development together with possible applications for such support systems, based on case study analysis.

Citation

Greco, A.J. and Hogue, J.T. (1990), "Developing Marketing Decision Support Systems Development for Service Companies", Journal of Services Marketing, Vol. 4 No. 1, pp. 21-30. https://doi.org/10.1108/EUM0000000002501