Identifying and Managing Facilities Needs

Abstract

Introduces the application of marketing principles to marketing facilities management. Identifies the skills of marketing which are essential to relating facilities to user needs. Concludes that concern and responsibility for marketing must cover all areas of the facilities enterprise.

Citation

Alexander, K. (1993), "Identifying and Managing Facilities Needs", Facilities, Vol. 11 No. 3, pp. 18-21. https://doi.org/10.1108/EUM0000000002232