Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001856. When citing the article, please cite: Myron M. Miller, (1990), “SUNBEAM IN ITALY: ONE SUCCESS AND ONE FAILURE”, European Business Review, Vol. 90 Iss: 2.

Citation

(1990), "Erratum", International Marketing Review, Vol. 7 No. 1. https://doi.org/10.1108/EUM0000000001528