Marketing of Private Banking Services in Hong Kong

Abstract

The change that the Hong Kong private banking industry has undergone over the last decade has presented its participants with some interesting challenges. The traditional view of the Hong Kong private banking market as being homogeneous needs to be abandoned. The large number of competing private banking units along with the tremendous growth in this region has also made recruiting well‐qualified private bankers a major problem. Key attributes of an ideal private banker along with suggestions for minimising staff turnover are presented. Moreover, many Hong Kong banks also need to ensure that their internal organisational structure fits with the bank′s private banking strategy.

Citation

Surtani, J.B. (1991), "Marketing of Private Banking Services in Hong Kong", International Journal of Bank Marketing, Vol. 9 No. 5, pp. 35-40. https://doi.org/10.1108/EUM0000000001465