New Product Development and Management in Financial Institutions

Abstract

The results of a survey of new product development practices and procedures in American financial institutions are described. It is revealed that most institutions do not have a formal, fully developed process for developing and managing new products. For those that do, new products committees and project teams are the major strategies used.

Citation

Scheuing, E.E. and Johnson, E.M. (1989), "New Product Development and Management in Financial Institutions", International Journal of Bank Marketing, Vol. 7 No. 2, pp. 17-21. https://doi.org/10.1108/EUM0000000001454