Relationship between gender-sensitive practices and family support and its impact on psychological well-being of women employees in call centers in India

Abstract

Purpose

The purpose of this paper is to examine the relationship of gender-sensitive practices and family support in predicting psychological well-being of women assessed as stress, job satisfaction, commitment and intent to leave. Using the crossover theory, it also examines how gender-sensitive practices lead to family support, which in turn leads to reduced stress leading to high satisfaction and commitment and reduced intention to leave.

Design/methodology/approach

Data were obtained from a sample of 302 women employees working in call centers in NCR, India on psychometrically sound scales.

Findings

Analysis revealed that gender-sensitive practices are positively related to family support through the mechanism of crossover. Amply supported by data, the study exhibits the complementary relationship between gender-sensitive practices and family support, and their impact on psychological well-being of women employees.

Research limitations/implications

The sample may reflect same source bias as the data are collected from a single source.

Practical implications

The implementation of effective gender-sensitive practices might invite strong family support and then, both can be a source of great happiness to women employees and can lead to reduction in stress and, hence, greater job satisfaction, commitment and lesser intent to leave.

Originality/value

Very few research exist which have taken up the issue together. So, this study is an endeavor toward understanding the relationship between gender-sensitive practices and family support and their effect on job outcomes in a novel socio-cultural environment.

Citation

Verma, M., Bhal, K.T. and Vrat, P. (2018), "Relationship between gender-sensitive practices and family support and its impact on psychological well-being of women employees in call centers in India", Employee Relations, Vol. 40 No. 1, pp. 155-172. https://doi.org/10.1108/ER-10-2016-0187