Psychological contract and knowledge sharing: CSR as an antecedent and entrepreneurial orientation as a moderator

Abstract

Purpose

The survival and sustainable growth of Cai Luong (Renovated Theatre) theatre companies as well as Cai Luong theatrical art in Vietnam necessitate the sharing of acting and singing skills between generations of actors. The purpose of this paper is to investigate the role of theatre members’ perception of psychological contract in predicting their sharing of knowledge. Another research purpose is to assess if corporate social responsibility (CSR) of theatre companies can activate the effect chain through psychological contract to knowledge sharing. The last research purpose sheds light on the moderating role of entrepreneurial orientation (EO) for the relationship between psychological contract and knowledge sharing among members of Cai Luong theatre companies in Vietnam setting.

Design/methodology/approach

Cross-sectional data for SEM-based analysis was collated from 226 respondents of Cai Luong theatre companies in Vietnam.

Findings

Research results unveil the predicting role that CSR played on the relationship between psychological contract and knowledge sharing among members in Cai Luong theatre companies. This relationship was also found to be moderated by EO.

Originality/value

Research results extend knowledge management literature through the inclusion of CSR and psychological contract as antecedents of knowledge sharing.

Citation

Luu, T.T. (2016), "Psychological contract and knowledge sharing: CSR as an antecedent and entrepreneurial orientation as a moderator", Corporate Communications: An International Journal, Vol. 21 No. 1, pp. 2-19. https://doi.org/10.1108/CCIJ-09-2014-0058