Analyzing the strength of novelty and meaningfulness in astrotourism experiences: the mediating role of hedonism
Consumer Behavior in Tourism and Hospitality
ISSN: 2752-6666
Article publication date: 20 September 2022
Issue publication date: 17 November 2022
Abstract
Purpose
This study aims to explore the relationships among novelty, meaningfulness, hedonism and loyalty in the context of an astrotourism experience.
Design/methodology/approach
Data were collected using a convenience sample at an astrotourism event in Portugal. A self‐administered questionnaire was designed using established scales. In total, 296 usable responses were analyzed using partial least square (PLS)-structural equation modeling.
Findings
The result of the structural model shows that novelty and meaningfulness affect hedonism, which in turn influences loyalty. Novelty and meaningfulness contribute 62.8% to the variance in hedonism and 31.3% to the variability in loyalty.
Originality/value
This study deepens knowledge of the tourist behavior of astrotourists. Destinations and managers that develop astrotourism activities can also benefit from deeper knowledge about the emotional process of the astrotourism experience and its impact on behavioral loyalty.
Keywords
Acknowledgements
This work is funded by national funds through the Foundation for Science and Technology, under the project UIDB/00057/2020.
Citation
Rodrigues, Á. and Loureiro, S.M.C. (2022), "Analyzing the strength of novelty and meaningfulness in astrotourism experiences: the mediating role of hedonism", Consumer Behavior in Tourism and Hospitality, Vol. 17 No. 4, pp. 453-467. https://doi.org/10.1108/CBTH-01-2022-0027
Publisher
:Emerald Publishing Limited
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