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Research on the impact of the application of artificial intelligence technology on the sustainable development of mobile e-commerce

Zhihang Deng, Meiwen Guo

Benchmarking: An International Journal

ISSN: 1463-5771

Article publication date: 25 September 2023

Issue publication date: 14 November 2024

1085

Abstract

Purpose

This article aims to reveal the factors influencing the sustainable development of mobile e-commerce from both user and operational perspectives. It fills the gap in qualitative research on the sustainable development of artificial intelligence (AI) technology in mobile e-commerce based on the grounded theory. This study provides valuable insights and inspiration for sustainable development in this field and lays the theoretical foundation and research reference for future studies.

Design/methodology/approach

Based on the grounded theory (GT), interview method was used to conduct the study.

Findings

The impact of AI applications on mobile e-commerce is mainly reflected in three stages of the customer shopping process. They are pre-shopping, mid-shopping and after-shopping AI services and each of the three stages has its own separate dimensions that need attention. The study and its persistence aspects are discussed.

Practical implications

The results of this study can provide forward-looking suggestions and paths for the construction and optimization of future e-commerce platforms, contribute to the sustainable development of e-commerce and contribute to the sustainable and healthy growth of the social economy.

Originality/value

This study proposes sustainable development measures for the application of AI in mobile e-commerce, from operation to supervision, which is an important reference for promoting coordinated and rapid socio-economic development.

Keywords

Acknowledgements

This paper was funded by the collaborative education project of industry-university cooperation of the Ministry of Education (No: 202102209025), “The 13th Five-Year” plan research project of philosophy and social sciences of Guangdong province (No: GD17YGL03) and Guangdong Youth Research Project (No: 2019GJ043).

Citation

Deng, Z. and Guo, M. (2024), "Research on the impact of the application of artificial intelligence technology on the sustainable development of mobile e-commerce", Benchmarking: An International Journal, Vol. 31 No. 9, pp. 3349-3372. https://doi.org/10.1108/BIJ-11-2022-0697

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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