Exploring the drivers of AI-seeking intention among AI community canteen customers

Abstract

Purpose

The purpose of the present research is to address the issue by conceptualizing artificial intelligence (AI) experience quality and its dimensions, and furthermore, to empirically test the relationships among AI experience quality, positive affective reactions, AI experience satisfaction and AI-seeking intention.

Design/methodology/approach

The data were collected from an AI community canteen in Shanghai. They were also analyzed using exploratory and confirmatory factor analyses (EFA and CFA) and structural equation modeling (SEM).

Findings

Four primary dimensions and 15 sub-dimensions of AI experience quality for community canteens were identified. The hypothesized paths between the higher-order constructs – AI experience quality, positive affective reactions, AI experience satisfaction and AI-seeking intention – were confirmed as well.

Originality/value

This is the first study to synthesize AI experience quality, positive affective reactions, AI experience satisfaction and AI-seeking intention in an AI restaurant setting.

Citation

Wu, H.-C., Chen, S.X. and Xu, H. (2024), "Exploring the drivers of AI-seeking intention among AI community canteen customers", Asia Pacific Journal of Marketing and Logistics, Vol. 36 No. 7, pp. 1717-1740. https://doi.org/10.1108/APJML-06-2023-0582