Index
Beyond Multi-channel Marketing
ISBN: 978-1-83867-686-5, eISBN: 978-1-83867-685-8
Publication date: 17 June 2020
This content is currently only available as a PDF
Citation
(2020), "Index", Palazzo, M., Foroudi, P. and Siano, A. (Ed.) Beyond Multi-channel Marketing, Emerald Publishing Limited, Leeds, pp. 243-245. https://doi.org/10.1108/978-1-83867-685-820201018
Publisher
:Emerald Publishing Limited
Copyright © 2020 Emerald Publishing Limited
INDEX
Advantages, dual marketing (DM)
, 112, 210, 228–233
Affordable Housing Market
, 21, 24
Apple
, 175
business partners
, 178
IBM
, 178
social media
, 178–179
Avery Dennison Corporation
, 68–73
B2B. See Business-to-business sector (B2B)
B2B2C. See Business to business to consumer (B2B2C)
B2C. See Business-to-consumer (B2C)
Big data analytics
, 10, 150, 152, 156
Brand asset valuator
, 64
Brand associations
, 62, 63, 67–68
Brand awareness
, 19, 62–64, 67-68, 72–73, 122, 169–170, 172–173, 238
Brand belief
, 79, 83–84, 99, 103–104, 113
Brand equity
, 8, 62–64, 66, 166–167, 172–173
Brand image
, 50, 64, 130, 164, 170–173, 180
Brand likeability
, 79–80, 87, 104, 113
Brand love
, 79, 85, 86–89, 103, 113
Brand loyalty
, 41, 72–73, 85–89, 113, 238
Brand orientation
, 8, 58, 64–65, 82–83, 103, 112
Brand prestige
, 168
Brand reputation
, 10, 79, 86, 103–105, 166–167, 180
Brand satisfaction
, 79–80, 87–88, 113
Business areas
, 209–223
Business customers
, 3, 5, 49, 148, 150, 196, 241
Business perspective
, 210, 214, 226–227, 239–241
Business-to-business sector (B2B)
, 3–4, 25–28, 30–31, 49–50, 58–61, 104–105, 163–189, 226–227
Business to business to consumer (B2B2C)
, 5, 9, 79–113, 222
Business-to-consumer (B2C)
, 4, 9, 21, 28, 31, 49, 57, 58, 68, 71–73, 88, 104–105, 142–143, 153, 234, 241
Case studies
, 5–6, 10, 63, 146, 199, 209–223
Castrol
, 106–112
Centralization
, 192, 202
Co-branding
, 4, 5, 9, 121–133, 222, 227, 239
relationship
, 128, 132
Confirmatory factor analysis (CFA)
, 175
Conglomerate diversification
, 71
Consumer markets
, 41–42, 45, 58, 66, 68, 123, 215
Coordination
, 17
CreditExpert
, 212–213
Customer-based brand equity (CBBE)
, 164, 173
Customer satisfaction
, 61, 86–87, 152, 167–169, 175
Departmentalization
, 191, 193, 198, 202
Digital information technologies (DIT)
, 49
Diversification
, 70–71
Divisional Structure
, 195, 202
D.T. Autocafe (automobile repair services)
, 50–52
Dual marketing (DM)
, 3–10
case studies
, 209–223
co-branding
, 121–133
competencies
, 191–202
digital technology
, 141–156
internet
, 141–156
omnichannel marketing vs.
, 141–148
Quelch’s tools
, 39–53
structure
, 191–202
supply chains
, 15–33
Dual marketing practices
, 10, 209–223
Dual marketing strategy
, 8, 15–34, 68, 71, 107, 112, 217, 221–222
Emerging market
, 48–49, 53, 64
Enterprise Resource Planning (ERP)
, 15
Exploratory factor analysis (EFA)
, 175
Functional structure
, 193, 202
Fuzzy set qualitative comparative analysis (fsQCA)
, 175
Glynwed
, 218–222
Goodness of fit (GOF)
, 104
Horizontal integration
, 70
Housing policy
, 23–26
Implementation of DM strategy
, 219
Individual consumers
, 41, 44, 49, 142, 150
Industrial branding
brand equity and measurement
, 62–64
brand orientation
, 64–65
business-to-business branding
, 57–62
controversies
, 66
implications
, 67
recommendations
, 67
solutions
, 67
trends
, 65–66
Industrial brand value
, 58
Ingredient branding
, 7, 9, 128, 225, 242
Integrated marketing communication (IMC)
analysis and model testing
, 89–95
brand belief
, 83–84
brand likeability
, 87
brand love
, 85
brand loyalty
, 85–87
brand orientation
, 82–83
brand reputation
, 84
brand satisfaction
, 87–88
controversies
, 80–81
data collection
, 88
issues
, 80–81
market orientation
, 81–82
measurement model
, 95
measures
, 89
model
, 81
problems
, 80–81
re-purchase intention and brand recommendation
, 85–87
structural model assessment
, 95–104
Issue-based net
, 20, 27, 28, 29, 33
Johnson & Johnson
, 200–202
Liquidity
, 26
Marketing mix
, 65, 164, 167–170, 180, 215–217
Market orientation
, 81–82, 112
Material Resource Planning (MRP)
, 15
Matrix structure
, 195, 197, 203
Middle-income dilemma
, 21
Multiple channel marketing
, 106–112, 110, 214, 218–222
Omnichannel approach
, 9, 149, 153, 154
Opportunities of DM
, 212
Partial least squares structural equation modelling (PLS-SEM)
, 89
Perceived quality
, 62
Perceived quality
, 62, 64, 167–169, 171
Personalised marketing
, 10, 149–150, 156, 239
Policy
, 33
Premium price
, 25, 62, 64, 109
Promotional alliances
, 5, 125, 133, 227, 239
Public policy
, 15–34
Quelch’s tools
, 39–53
Real Estate and Housing Developers Association (REHDA)
, 25
Re-purchase intention
, 80, 86, 104, 113
Reputation
, 84
Return on investment (ROI)
, 26
‘Sandwiched group trap’
, 21
Seamless navigation
, 154
Social media
apple
, 178–179
brand equity and brand reputation
, 166–167
business advantages
, 165–166
definition
, 165
Sony Ericsson
, 131–133
Specialisation
, 191, 192, 193, 202
Strategic alliance
, 5, 7, 72, 74, 242
Strategic net
, 20, 27, 30, 33
Structural equation modelling (SEM)
, 174
Supply chain
, 6, 33
dual marketing strategy
, 17–18
evolution
, 15–17
strategy
, 19–20
Supply chain management (SCM)
, 16, 17
Team structure
, 193, 194, 203
Theory of planned behaviour (TPB)
, 84
Tools/Envelopes/Labels
, 72
Unicredit
, 153–155
Variance inflation factor (VIF)
, 95
Word of mouth
, 169–170
- Prelims
- Part I Introduction
- Chapter 1 Introduction
- Part II Mapping the Field
- Chapter 2 Evolution of Supply Chains and Dual Marketing Strategies: A Case on the Impact of Public Policy on Dual Marketing Strategy
- Chapter 3 Using Quelch's Tools to Explore and Put Dual Marketing into Practice: Benefits, Opportunities and Risks
- Part III Extending the Field
- Chapter 4 Industrial Branding: Communicating in Business-to-Business Sector
- Chapter 5 Integrated Marketing Communication in B2B2C Area
- Chapter 6 Transforming the Complexity of Having Multiple Channels to an Asset: Reflective Critics on the Dual Marketing and Co-branding
- Part IV From Field to Practice
- Chapter 7 From Dual Marketing to Marketing 4.0: The Role Played by Digital Technology and the Internet
- Chapter 8 Against the Odds: Consequences of Social Media in B2B and B2C
- Chapter 9 Approach to Dual Marketing: Re-organisation of Structures and Development of Competencies
- Part V Conclusion
- Chapter 10 Business Areas That Can Benefit of Dual Marketing Practices: Presentation of Case Studies
- Chapter 11 Toward a Conclusion
- Index