Introduction
Beyond Multi-channel Marketing
ISBN: 978-1-83867-686-5, eISBN: 978-1-83867-685-8
Publication date: 17 June 2020
Citation
Palazzo, M., Foroudi, P. and Siano, A. (2020), "Introduction", Palazzo, M., Foroudi, P. and Siano, A. (Ed.) Beyond Multi-channel Marketing, Emerald Publishing Limited, Leeds, pp. 3-12. https://doi.org/10.1108/978-1-83867-685-820201003
Publisher
:Emerald Publishing Limited
Copyright © 2020 Emerald Publishing Limited