Integrating Artificial Intelligence in Higher Education: Enhancing Interactive Learning Experiences and Student Engagement Through ChatGPT

Abstract

This research delves into the transformative potential of Generative Artificial Intelligence (AI), particularly ChatGPT, in enhancing higher education. It aims to explore how these advanced AI tools can be integrated into different educational settings to improve interactive learning experiences and student engagement, addressing the current challenges and opportunities in academic and administrative applications. Adopting a qualitative approach, the research utilizes the case vignette method to simulate realistic scenarios in various academic disciplines. It examines the potential applications and outcomes of AI in higher education, structured around key areas like intelligent tutoring systems, assessment, personalization and student profiling. This study employs the 4Cs framework (Critical Thinking, Creativity, Collaboration and Communication) to evaluate the effectiveness of AI integration in improving educational outcomes. The study reveals that ChatGPT can significantly enhance learning experiences by providing personalized tutoring, efficient assessment, tailored content and predictive insights into student performance. However, challenges such as ensuring content accuracy, ethical concerns and balancing AI with human interaction are also identified. Best practices for effectively integrating ChatGPT in higher education are proposed, emphasizing the complementarity of AI and human elements in education. This research contributes to the growing body of knowledge on AI in education by providing a nuanced understanding of generative AI's potential and challenges in higher education. It offers valuable insights and practical recommendations for educators and institutions, guiding the effective integration of AI technologies to enhance teaching and learning.

Citation

Schönberger, M. (2024), "Integrating Artificial Intelligence in Higher Education: Enhancing Interactive Learning Experiences and Student Engagement Through ChatGPT", Lytras, M.D., Alkhaldi, A., Malik, S., Serban, A.C. and Aldosemani, T. (Ed.) The Evolution of Artificial Intelligence in Higher Education (Emerald Studies in Active and Transformative Learning in Higher Education), Emerald Publishing Limited, Leeds, pp. 11-34. https://doi.org/10.1108/978-1-83549-486-820241002