Index

The Design Thinking Workbook: Essential Skills for Creativity and Business Growth

ISBN: 978-1-80382-192-4, eISBN: 978-1-80382-189-4

Publication date: 19 October 2022

This content is currently only available as a PDF

Citation

Meadows, C. and Parikh, C. (2022), "Index", The Design Thinking Workbook: Essential Skills for Creativity and Business Growth, Emerald Publishing Limited, Leeds, pp. 309-312. https://doi.org/10.1108/978-1-80382-189-420221008

Publisher

:

Emerald Publishing Limited

Copyright © 2022 CJ Meadows and Charvi Parikh


INDEX

Active empathy
, 38, 49–52

Active listening
, 60

Aesop’s fable
, 64

Affinity diagram
, 119–122

Airbnb
, 226

Amazon
, 88, 166

Analogies
, 136–142

Analogous situations
, 137, 251

Anthropology
, 143

Apple
, 139

Apple TV 4K
, 183

Archetyping
, 145

Archimedes
, 205

Astrazeneca
, 80

Avatar
, 175

Basadur Profile
, 98, 101

Better Brainstorming
, 200–204

Bezos, Jeff
, 167

Binance Coin (BNB)
, 183

Biomimicry
, 138

Business growth
, 5

Business performance
, 45

Business value
, 21–23

Buzan, Tony
, 212

Campfire
, 144

Card sort
, 145, 220

Challenge
, 242–250, 285–286

Challenge map
, 127–130

Cheetos
, 173

Chief Executive Officer (CEO)
, 40

Chivas brothers
, 50

Co-branding
, 81

Co-creating, co-creative, co-creation
, 4, 28, 59, 96, 215

Co-marketing
, 80–81

Cognitive dissonance
, 38

Cognitive empathy
, 38, 42–44

Collaborating, collaborative, collaboration
, 59, 79–85, 96

Collages
, 145, 220

Compassion. See Active empathy

Competitive
, 79

Corning
, 264

Creative ability
, 27

Creative confidence
, 202

Creative conflict
, 96

Creative dissonance
, 96

Creativity
, 73–78

Critical thinking
, 64–68

Crowdfunding
, 81

Crowdsourcing
, 81

Culture
, 293

Da Vinci, Leonardo
, 211–212

Data science
, 21

Day in the life
, 144

Daylight
, 31

De Mestral, George
, 137

Deep-dive
, 4, 12

Denver international airport
, 106

Depositphotos. com
, 7

Design Thinking Hawaii
, 109

Designer’s toolkit
, 5

Designhill
, 80

Desirable, feasible, and viable
, 233–236

Desire paths, workarounds, repurposing
, 160–164

Dietz, Doug
, 45

Digital affinity diagramming
, 121

Digital collaboration
, 121

DISC
, 97, 101

Discovery skills
, 27

Discuss.io
, 156

Diverge–converge process
, 116–118

Diverse teams
, 96–102

Diversity
, 96–97

Document analysis
, 143

Dotversation
, 123–126

Drawing
, 219

“Dual transformation” problem
, 27

eBusiness
, 98

Edison, Thomas
, 228

8-abilities model
, 32–33

Elmo Calls
, 216

Empathy
, 38–39

active
, 49–52

cognitive
, 38, 42–44

emotional
, 38, 45–48

Empathy map
, 178–182

Employee experience
, 22–23

Entrepreneur, entrepreneurship
, 40, 49–50, 58, 162

Environment based stakeholder maps
, 107

Envision
, 263–268, 289

Ethnographic tools
, 143–149

Ethnography
, 143, 146

ExperienceInnovation™ Aware
, 9, 19

ExperienceInnovation™ Learn
, 9

ExperiencePoint
, 9

Experiment design
, 228–232

Experimentation
, 275

External users
, 59

Extremes
, 131–135

Facebook
, 169

Failure
, 4, 45, 88, 107, 228

Feedback
, 8–9, 17, 30–31, 53, 59, 106, 150, 155, 215, 219, 240, 276

Feeling the feelings of others
, 45–46

50 People 1 Question
, 73

Five whys
, 165–168

Ford, Henry
, 136

Formula 1 (F1)
, 136

5-phase d. school model
, 33

Frank the bank
, 219

Gamify
, 220

GE/General Electric
, 45

Gnowbe
, 6

Google
, 80, 151

Google Glass
, 173

Gorilla Glass
, 264

Gut feel
, 146

Hearing
, 58, 60, 166, 180, 251

Hermann Brain Dominance Indicator (HBDI)
, 97–98, 101

High fidelity
, 214–218

Hill statements
, 197–199

Holosuit
, 81

How might we (HMW)
, 113, 192–196

IBM
, 32

Idea generation and grouping
, 119

IDEO
, 34–35, 239

Ikea
, 88, 147

Imagination
, 131, 175

Immersion
, 145, 220

Improv theatre
, 14, 103

Incubators/accelerators
, 8, 18

Infinity symbol
, 32

Influencer marketing
, 81

Innovation
, 202, 206, 234

Insight, insightful
, 59, 69–72

Interview methods
, 154–159

Interview protocol
, 150–153

Interviews
, 143

semi-structured
, 155

structured
, 155

unstructured
, 155

Intrapreneur, intrapreneurship
, 40, 49–50

Intuition
, 114, 146

Inventing, invention
, 49–50, 74

Iterations
, 215

Jobs, Steve
, 221

Journey map
, 145, 183–191

Kanban
, 137

Kelley, David
, 30, 219

Kellogg
, 233

Laddering
, 169–172

Level based stakeholder maps
, 107

Listening
, 58–63

Little black book
, 162

London underground map
, 211

Looping back
, 282–283

Low fidelity
, 214–218

Mainstreams
, 131

Managing Director (MD)
, 40

Market/environment change
, 45

Marriot
, 88

McDonalds
, 75

Merck
, 87

Metaphors
, 138

Micro-learning
, 6

Mind map
, 211–213

Minimum viable product
, 233–234

Miro
, 121

Mock-up
, 219

MRI
, 45

MURAL, mural.co
, 6, 10, 121

Musk, Elon
, 233

Myers Briggs Type Indicator (MBTI)
, 97

Netflix
, 171, 257

Nike
, 81, 88

Observations
, 143

Observe, observing
, 53–57, 251–256, 287

Ohno, Taiichi
, 137

Open innovation
, 80

Open-minded
, 133

Organizational development
, 5

Pain points
, 59, 174, 183, 188–189, 193, 206, 234, 258, 261

Persona
, 173–177

Photo-journaling
, 144

Pixar
, 220

Point of view (POV)
, 112–115

Post-it wall
, 144

PPG
, 184

Probe
, 59, 155

Product development
, 22, 80

Productive conflict
, 96

Prototype, prototyping
, 275–281, 291

Prototype techniques
, 219–223

QWERTY
, 76

Radically-revisioning
, 4

Recording
, 147

Reebok
, 173

Reflective blathering
, 59

Relational map
, 145

Resource flow
, 144

Response thinking
, 59

Robinson, Ken
, 202

Roleplay
, 145, 220

S P Jain School of Global Management
, 6

Saarinen, Eero
, 263

Saturation
, 219

Scamper
, 205

adapt
, 206

combine
, 206

eliminate
, 206

modify/magnify/minimize
, 206

put to another use
, 206

reverse/rearrange
, 206

substitute
, 206

Sesame Street
, 192

Shadowing
, 143–144, 179

Silence
, 60–61

supportive
, 60

threatening
, 60

Social media tracking
, 144

Soft launch
, 233–234

Solve
, 269–274, 290

Spotify
, 80–81

Stake based stakeholder maps
, 107

Stakeholder maps
, 106–111

environment based
, 107

level based
, 107

stake based
, 107

Stakeholder-focused
, 32

Stanford Hasso Plattner Institute of Design (the d.school)
, 33, 240

Starbucks
, 88, 219

Stepping in to help another
, 49

Sticky dots
, 123, 125

Stormboard
, 121

Storyboarding, storyboards
, 145, 220, 224–227

Storytelling
, 86–92

Storywording
, 103–105

Supportive silence
, 60

Sydney Opera House
, 264

Synthesize
, 132, 174, 179

Tata group
, 233

TCS
, 184

TEDx
, 49

Templates
, 121

Think

abstract
, 75

divergent
, 75

esthetic
, 75

inspirational
, 75

lateral
, 75

opposite
, 75

system
, 75

Thinking out of box
, 74

Threatening silence
, 60

Top 3 (or 5)
, 145

Trump, Donald
, 169

Trusted guide
, 146

Twitter
, 169

2×2
, 145

Uber
, 80–81

UberEATS
, 143–144

Understand
, 257–262, 288

Unilever
, 156

US Drug Enforcement Administration
, 169

User observation
, 145

Values
, 293

Velcro fastening
, 137

Virtual sticky notes
, 121

Walkabout Program
, 143–144

Walt Disney
, 79, 226

Waze
, 81

“Whole-brained” approach
, 97

Why-how laddering
, 19, 166, 169–172, 252, 255, 271, 276

Wicked problems
, 25

Workarounds
, 160–164, 184, 252, 255, 276, 280

Zara
, 81