Prelims

Half Title

Managing Customer Experiences in an Omnichannel World

Title Page

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey

Edited by

Taşkin Dirsehan

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2021

Copyright © 2021 Emerald Publishing Limited

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-80043-389-2 (Print)

ISBN: 978-1-80043-388-5 (Online)

ISBN: 978-1-80043-390-8 (Epub)

Contents

List of Contributors