Algorithms

auto-generated CC text

, 26

celebrity

, 161–166

metadata

, 27

visibility

, 27

YouTube. See YouTube

All India Backchod (AIB)

liminal status

, 149

positioning

, 152–155

Angloblization

, 7

Anthropological theory

, 75

Aspirational labor

, 35

Attention economy

, 34, 35, 41

Authenticity

, 27–28, 49

Auction

Catarina Migliorini

, 110

eBay

, 107

e-commerce

, 107

market procedures

, 113

medical certificate attesting

, 109

online

, 107, 108

Auto-generated textual closed captions (CC)

, 22, 23, 26, 27, 28, 29

Australian digital influencers

, 83–92

Authenticity

context-dependent claim

, 132

internet scholars

, 132

Trilling attributes

, 131

Baloch’s case

, 134, 140

Bangkok Sky train (BTS)

, 104

Beauty vloggers

, 25–26

beauty product

, 100

Facebook pages

, 99

female and transgender

, 101

instructional videos

, 101

YouTube

, 101

Black activism

, 123

Black Twitter

, 149

Brand endorsement status

, 85, 86

Brazil

, 107, 112, 113, 114, 115

Broadband internet access

, 62

Bulletin board system (BBS)

, 61–62

Catarina Migliorini

, 110–113

Celebrification

, 33–42

Celebrity-related merchandise

, 107

Commerce

, 100–103

Communicating sexual availability

, 137–138

challenging traditional conceptions of honor

, 138–139

exposing religious double standards

, 139–140

outspoken criticism and acidulous language

, 139

Communicative intimacy

, 128

Content production

, 50–51

Contextualizing microcelebrity

, 150–152

Cyberspace

, 147

Daily social media presence

, 136

Digital influencers

, 83–92

Digital technologies

, 41

Disclosive intimacy

, 49

Do-me Feminism

, 111

Facebook

affordance theory

, 35–37

authentic identity

, 40

campaign

, 150

celebrity culture

, 41–42

celebrity cultures

, 34–35

filtering method

, 39

first-time users

, 38

honest users

, 39

identity validation

, 40

likes/comments and shares

, 40

methods

, 37–38

online identities

, 35

personal information

, 36

profiles

, 38–39

“real” name

, 38

social network geographies

, 37

transparent users

, 38

unintentional celebrification

, 33–34

visual perception

, 36

Fame labor

, 88–91

Fresh talk

, 136

Girl Power

, 111

Girls, musical.ly

, 47–54

Global flows

, 7

Global Video Community

, 48

Google

, 22

GMM Grammy

, 97

India

contextualizing microcelebrity

, 150–152

cyberspace

, 147

societal values

, 147

microcelebrity studies

, 148–150

Industrial practices

, 163

Industry commerce

, 100–103

Inequalities

, 28–29

Influencer

beauty bloggers

, 10

digital influencers

, 83–92

fellow influencers

, 85

frameworks

, 78

influencer industry

, 163

Influencer–follower relationships

, 75

informants

, 75

Instagram

, 5

local Influencer agencies

, 75

online status

, 8

origin stories

, 78–79

population of internet users

, 11

press fascination

, 76

virtual influencer

, 161

vocational microcelebrities

, 77

Influencer industry

, 163

Instagram

, 5, 50, 85, 86

Internationalization

, 7

Internet celebrities

, 72, 77, 78

China

, 60–64

commercial forms

, 9

contextual forms

, 3

cultures

, 3, 5, 7

international traction

, 7

pre-internet

, 1–2

Internet idol

, 96

Islamic cultural perspective

, 136

Kanjar ethnic group

, 133

Key Opinion Leader (KOL)

, 63

Keyword stuffing

, 22–24

Labor intensive

, 86

Lahore-based cinema industry

, 133

Lifestyle tags

, 26

Lip-syncing performance

, 49

Media accessibility scholar

, 28

Mercado Livre

, 107, 108

Metanetworks

, 122

Microcelebrities

Academia.edu

, 6

anthropology

, 2

attention economy

, 34

celebrity cultures

, 34–35

commerce

, 4–5

conceptual standpoints

, 4

cultures

, 4, 7

definition

, 35

digital influencer

, 84–86

disciplines

, 2

Facebook. See Facebook

geographical cultures

, 3

good and dark sides of

, 104

Google Scholar

, 6

history

, 1

industry

, 4–5

internet celebrity, China

, 60–64

knowledge production

, 5

methodologies

, 2

musical.ly

, 53–54

norms

, 37

payoffs and perils

, 145–156

platforms

, 2–3

Research Gate

, 6

resistance

, 54

Silicon Valley

, 6

units of analysis

, 3–4

Wanghong. See Wanghong

Mufti Qavi

, 139

musical.ly

content production

, 50–51

Facebook

, 50

gestures

, 52–53

girls

, 47–54

Instagram

, 50

microcelebrity

, 53–54

muser

, 51–52

networking

, 50

privacy

, 51

selfie videos

, 48–49

setting up

, 49–50

song choice

, 52

walk-through method

, 49

YouTube

, 50

Net idols

subcategory

, 97

visibility

, 104

vocabulary

, 98

Networking

, 50

Non-Western cybercultural space

, 149

Offensiveness

, 155

Pakistan

actresses

, 133

cinema industry

, 132

investigative journalism

, 135

scholarship

, 132, 134

television

, 132, 133

Peer-to-peer sharing software

, 62

Performativity

, 61

Personal identity

, 123–124

Platform algorithms

, 165

Platformativity

, 61

Playboy Brazil, 109

Privacy policy

, 51

Pseudo-events

, 76

Pseudonyms

, 48

Racism

, 126, 129

Reflexivity

, 49

Regional esthetics

, 103–104

Research

anthropology

, 75–76

archival research

, 75–76

content analysis

, 72–73, 73–75, 75–76

cultural studies

, 75–76

focus groups

, 75–76

gender studies

, 72–73

media studies

, 75–76

participant observation

, 73–75, 75–76

personal interviews

, 75–76

sociology

, 73–75

theories/frameworks

, 77–78

web archeology

, 75–76

Rettberg points

, 49

Self-branding process

, 33, 41

Selfie videos

, 48–49

Self-made entrepreneurism

, 65

Self-presentation strategies

, 41

Sexual assault

, 121, 122

Silicon Valley

, 163

Snapchat

, 87–88, 90

Sociological theory

, 75

Status affordances

, 163

Tags

, 25–26

Telecom Regulatory Authority of India (TRAI)

, 150

Television rejection

, 135–138

Thai beauty

, 103–104

Thailand

internet celebrity

, 96

net idol culture

, 96, 98, 104

Thailand Zocial Awards

, 97

The Royal Turds

, 152

Traditional celebrities

, 35

Transgression

, 134

Transgressive authentic microcelebrity

, 134, 135, 140

Tumblr

background

, 122–123

metanetworks

, 122

relational experience

, 123

young Black users

, 123

United States

, 121, 123

Video-hosting websites

, 62

Video Music Awards (VMAs)

, 124

Virginity

, 108–110, 113

Virgins Wanted, 108

, 114, 115

Virtual influencer

, 161

Visibility

, 22, 25, 26, 27, 29

self

, 40–41

Visibility labor

, 23, 86

Australian influencers

, 86–88

male branding strategies

, 86–88

Vlogging parlance

"A List" vloggers

, 24–25

attention economy

, 22

auto-generated textual closed captions (CC)

, 22, 23, 26, 27, 28, 29

beauty vloggers

, 25–26

commercial intimacy

, 24

commerciality

, 26–27

content creation online

, 25

entrepreneurship

, 25–26

inequalities

, 28–29

keyword stuffing

, 22–24

metadata

, 22

Primark Haul video

, 27–28

tags

, 25–26

video’s reach/discoverability

, 22

visibility labor

, 23

YouTube. See YouTube

Zoella’s videos

, 25, 29

Walk-through method

content production

, 50–51

networking

, 50

privacy policy

, 51

setting up

, 49

Wanghong

3G internet

, 63

Blog usage

, 63

broadband internet access

, 62

bulletin board systems (BBSs)

, 61–62

Chinese characteristics

, 57–60

economy

, 64–66

egao videos

, 62

entrepreneurism

, 64–66

grassroots

, 60

indispensable stage

, 61

online celebrity

, 57–60

peer-to-peer sharing software

, 62

performativity

, 61

platformativity

, 61

transience

, 64–66

video-hosting websites

, 62

WeChat

, 63

Youth culture

, 123

YouTube

algorithm

, 164

algorithmic visibility

, 27

CC text

, 22, 23

commerciality

, 26

inequalities

, 22

metadata

, 27, 29

monetary compensation

, 25

reach and discoverability

, 22

vloggers

, 149

YouTubers

, 5

Zoella’s videos

, 25, 29