Index
The Handbook of Managing and Marketing Tourism Experiences
ISBN: 978-1-78635-290-3, eISBN: 978-1-78635-289-7
Publication date: 28 December 2016
Citation
(2016), "Index", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, Leeds, pp. 541-548. https://doi.org/10.1108/978-1-78635-290-320161032
Publisher
:Emerald Group Publishing Limited
Copyright © 2016 Emerald Group Publishing Limited
INDEX
- Prelims
- Part I Planning: Design and Creating Tourism Experiences Aim: to consider and analyze related issues and aspects in various fields/contexts
- Chapter 1 Experience-Based Service Design
- Chapter 2 Experience-Centric Approach and Innovation
- Chapter 3 Crucial Role and Contribution of Human Resources in the Context of Tourism Experiences: Need for Experiential Intelligence and Skills
- Chapter 4 Tourism Destination: Design of Experiences
- Chapter 5 Social Media and the Co-creation of Tourism Experiences
- Chapter 6 Experiential Tourism: Creating and Marketing Tourism Attraction Experiences
- Part II Managing: Organizing and Delivering Tourism Experiences Aim: to analyze issues of managing tourism experiences within various contexts
- Chapter 7 Cultural and Experiential Tourism
- Chapter 8 Dragon Boat Intangible Cultural Heritage: Management Challenges of a Community and Élite Sport Event as a Tourism Experience
- Chapter 9 Collaborating to Provide Attractive Hotel Guests' Experiences
- Chapter 10 Managing Sport Tourism Experiences: Blueprinting Service Encounters
- Chapter 11 Authenticity, Commodification and Mcdonaldization of Tourism Experiences in the Context of Cultural Tourism
- Chapter 12 Managing Experiences within the Field of Creative Tourism: Best Practices and Guidelines
- Chapter 13 Greening as Part of Ecotourism to Contribute to Tourists’ Experiences: A Destination Planning Approach
- Chapter 14 Managing Rural Tourist Experiences: Lessons from Cyprus
- Chapter 15 Service Innovations and Experience Creation in Spas, Wellness and Medical Tourism
- Part III Marketing: Communicating and Promoting Tourism Experiences Aim: to approach and analyze the marketing function within the same or other contexts and/or industries
- Chapter 16 The Role of Online Social Media on the Experience and Communication of Gay Events in a Tourist Destination: A Case Study of a Small-scale Film Festival in Nice
- Chapter 17 Marketing Experiences for Visitor Attractions: The Contribution of Theming
- Chapter 18 Marketing Culinary Tourism Experiences
- Chapter 19 Managing and Marketing Tourism Experiences: Extending the Travel Risk Perception Literature to Address Affective Risk Perceptions
- Chapter 20 Promotion Tools Used in the Marketing of Sport Tourism Experiences in a Mature Tourism Destination
- Chapter 21 The Role of Information and Communication Technologies (ICTs) in Marketing Tourism Experiences
- Part IV Monitoring and Evaluating Tourism Experiences Aim: to consider and analyze issues and aspects related to the stage of post experience encounter
- Chapter 22 Memorable Tourism Experiences: Conceptual Foundations and Managerial Implications for Program Design, Delivery and Performance Measurement
- Chapter 23 Proposing an Experiential Value Model within the Context of Business Tourism
- Chapter 24 Consumer Travel Online Reviews and Recommendations: Suggesting Strategies to Address Challenges Faced within the Digital Context
- Chapter 25 Assessing Tourism Experiences: The Case of Heritage Attractions
- Conclusions: Issues and Challenges for Managing and Marketing Tourism Experiences
- About the Authors
- Index