Index
Advertising in New Formats and Media
ISBN: 978-1-78560-313-6, eISBN: 978-1-78560-312-9
Publication date: 29 December 2016
This content is currently only available as a PDF
Citation
(2016), "Index", De Pelsmacker, P. (Ed.) Advertising in New Formats and Media, Emerald Group Publishing Limited, Leeds, pp. 407-412. https://doi.org/10.1108/978-1-78560-313-620151023
Publisher
:Emerald Group Publishing Limited
Copyright © 2016 Emerald Group Publishing Limited
INDEX
Accessibility-diagnosticity principle
, 269
Ad credibility
, 34
Advertiser funded program (AFP)
limitations
, 304
managerial implications
, 302–303
measures
, 298
procedure and sample
, 297
results
, 298–301
setting
, 297
theoretical background and hypotheses
, 294–297
Advertisers, implications for
, 139, 140, 141
Advertising approach
cost of attention
, 9
definition
, 10
implications of
, 15
knowledge
, 11–12
measurement
, 10–11
paradigm shift
, 9
Advertising avoidance
, 4, 8
Advertising equity
, 13–14
Advertising formats
, 4–5
implications for
, 12–14
Advertising schema
, 26
AFP
See Advertiser funded program (AFP)
Ambient communication
, 22
Ambush or parasitic marketing
, 23
Artist–brand relationship
, 367–368
Attention
, 5–8
Brand attitudes
, 131–132, 366–367, 371–373
Brand beliefs
, 33
Branded entertainment
, 292
Brand memory
, 130–131
Brand name recognition
, 321, 323
Brand pages
broad audience
, 173
communication effectiveness
, 174–175
consequences of
, 178–180
information diffusion
, 173–174
intrusion/irritation
, 175–176
market research
, 174–175
metrics
, 176
motivations to become members of
, 177–178
online brand communities
, 175
open access
, 173
virtual brand community
, 171–172
Brand placements
artist–brand relationship
, 367–368
brand attitudes
, 366–367, 371–373
brand prominence
, 365–366
design and procedure
, 368–369
hypotheses development
, 364–365
limitations
, 375
manipulation checks
, 371
measures
, 370
purchase intention
, 371–373
respondents
, 370
results
, 371–373
stimulus material
, 369–370
theoretical framework
, 364–365
Brand prominence
, 365–366
Brand recall
, 33, 321, 323
Brand-related drivers
, 194–196
Brand responses
, 138–139
Brand schema
, 26
Buzz marketing
, 23
Catsubsistence
, 257
Children
advertising, implicit influence of
, 382–387
cognitive defence
, 388–390
dual process attitude model
, 382–383
dual process model
, 386–387
empirical evidence on
, 387–388
food marketing defence model
, 384
implicit influence of
, 390–392
PCMC model
, 384–386
Classical conditioning theory
, 268
CoMEMEt
, 259–260
Communication effectiveness
, 174–175
Community-related drivers
, 196–197
Conceptual Research Model
, 294
Consumer innovativeness and novelty seeking
, 24
Consumers’ online brand endorsements
antecedents and consequences of
, 202
and brand
, 198–199
brand-related drivers of
, 194–196
community-related drivers of
, 196–197
effects of
, 198
identity-related drivers of
, 193–194
importance
, 190–191
other consumers
, 199–200
practical implications
, 203–204
reason of
, 193
word of mouth
, 191–193
Creative media advertising
behavioral responses
, 35–36
cognitive responses
, 28, 31–34
curiosity
, 36
definition
, 22–24
effectiveness of
, 24–27
empirical evidence for
, 27–30
evaluative responses
, 34–35
humor
, 38
incongruence resolution
, 37–38
persuasive attempt
, 37
positive brand-related thoughts
, 37–38
surprise
, 36–37
Cross-cultural comparison
, 353–355
Cultivation paradigm
, 269
Customer engagement behavior
, 192
Disclosures
awareness
, 125–126, 137–138
brand attitude
, 131–132
brand memory
, 130–131
brand responses
, 130–132, 138–139
characteristics
, 133–136, 139–140
conditions for
, 132–137
content of
, 133–134
critical processing
, 129–130
implications
, 137–143
modality
, 135–136
persuasion knowledge
, 127–129
processing effects
, 126–130
processing of advertising
, 138
purchase intention
, 131–132
receiver characteristics
, 136–137, 140–141
sponsored content, attention consumers
, 126–127
sponsored content regulations
, 124–125
theoretical implications
, 141–142
timing and duration
, 134–135
Dual Process Attitude Model
, 382–383
Dual Process Model
, 386–387
Educational placement (EP)
, 280
EP
See Educational placement (EP)
External telepromotions
, 51
Food Marketing Defence Model
, 384
Game advertising
, 390–392
Game context
See also In-game advertising (IGA)
game story
, 313
impact of
, 310–311
key findings
, 321–325
limitations
, 327–329
managerial implications
, 329–330
method
, 317–321
player control
, 312–313
player involvement
, 314–316
social setting
, 312
theoretical implications
, 325–327
Guerilla marketing
, 22
HAM theory
See Human associative memory (HAM) theory
Hedonic contingency theory
, 324
Hubs
, 155–156
Human associative memory (HAM) theory
, 26
Identity-related drivers
, 193–194
IGA
See In-game advertising (IGA)
In-game advertising (IGA)
game context, impact of
, 310–311
problem definition
, 310
strategic goals
, 310
Innovators
, 155
Inter-media interaction approach
, 98
Internal telepromotions
, 52
International Encyclopedia of Communication
, 100
Internet
, 213
Internet memes
, 245–246, 253–254
See also Memes
Intra-media comparison approach
, 98
Market mavens
, 155
Media multitasking
and advertising effectiveness
, 79–80
multi-dimensions of
, 80–92
Media synergy
definition
, 100–102
inter-media interaction
, 104–106
measurement of
, 108–109
multi-media engagement
, 106–108
sequential media use
, 103–104
simultaneous media use
, 102–103
MEMEor
, 257–259
MEMEorid
, 257
MEMEorite
, 259
Memes
actuality
, 251–252
CoMEMEt
, 259–260
definition of
, 244–245
humour
, 255
impact of
, 257
internet meme value concept
, 247–249
irony
, 255
likeability
, 255–256
mask
, 254
MEMEor
, 257–259
MEMEorid
, 257
MEMEorite
, 259
recognisability and uniqueness
, 249–251
research methodology
, 246–247
societal issues
, 256
variability
, 252–253
Mobile advertising
, 223–229
Modelling paradigm
, 269
Multi-dimensions, media multitasking
behavioral responses
, 90
multiscreening and advertising effectiveness
, 80–82
shared modality
, 87–88
task contiguity
, 88
task hierarchy
, 82–86
task inputs
, 88–90
task outputs
, 90–91
task relations
, 80, 82
task relevance
, 86
time pressure
, 90–91
user differences
, 91–92
Multi-media engagement
, 98, 106–108
Multiscreening, challenge or opportunity
, 92–93
New forms of advertising (NFAs)
effectiveness of
, 56–65
external telepromotions
, 67–68, 74–75
importance of
, 53–56
internal telepromotions
, 68–69, 75
on-screen captions
, 69–70, 75
product placement
, 75–76
split-screen advertising
, 69, 75
teleshopping and infomercials
, 74
television billboards
, 65–67, 74
types of
, 50–54
virtual advertising
, 69–70, 75
NFAs
See New forms of advertising (NFAs)
ODT
See Optimal Distinctiveness Theory (ODT)
Online brand communities
, 175
Online game advertising
, 381–382, 387
On-screen captions
, 52
Opinion leaders
, 154–155
Optimal Distinctiveness Theory (ODT)
, 177
Parasitic marketing
, 23
PCMC model
, 384–386
Perceived value
, 34
Persuasion attempt
, 34
Persuasion knowledge (PK)
, 268
Persuasive intent
, 277
PK
See Persuasion knowledge (PK)
Plot connection
, 272
PP
See Product placement (PP)
Product placement
, 53
cross-cultural comparison
, 353–355
definition of
, 339–340
findings
, 345
freedom of choice
, 345–346
limitation
, 356
marketers, implications for
, 355–356
methodology
, 342–345
in new media
, 340–342
qualitative research on
, 342
real-world branding
, 350–351
real-world consumption
, 347–348, 352–353
in social games
, 345, 348
subtleness
, 346–347
theoretical framework
, 337–339
unobtrusiveness
, 346–347
virtual branding
, 350–351
Product placement (PP)
balanced perspective
, 279–283
disclosure, potential positive effects of
, 281–283
effective disclosures
, 277–279
European regulation
, 276–277
marketing perspective
, 267–273
potential positive
, 279–281
public policy perspective
, 273–279
regulations
, 273–276
schematic overview
, 289–290
traditional advertising
, 267–270
types of
, 270–273
Program liking
, 293–294
Public policy
, 137, 138
Public policy perspective
, 273–279
Purchase intention
, 35
Real-world branding
, 350–351
Real-world consumption
, 347–348, 352–353
Referral programs
, 160–162
Schema theory
, 25
Second screen media
and advertising effectiveness
, 79–80
media multitasking
, 79–80
multi-dimensions of
, 80–92
multiscreening, challenge or opportunity
, 92–93
Self-enhancement concerns
, 25
Shopping and purchase behavior
, 36
Short message service (SMS) advertising
, 212, 213, 214
conceptual framework
, 219–221
hypothesis testing
, 229–234
irritation antecedents
, 217–219
positive and negative attitude
, 215–217
wearout effect
, 221
wearout, in mobile advertising
, 221–223
Simultaneous media usage survey (SIMM)
, 101
SIT
See Social Identity Theory (SIT)
SMS advertising
See Short message service (SMS) advertising
SNSs
See Social network sites (SNSs)
Social games
Chinese white-collar consumers’ interpretations
, 348
college-aged consumers’ interpretations
, 345
cross-cultural comparison
, 353–355
Social Identity Theory (SIT)
, 177
Social learning theory
, 269
Social media
, 153–157
Social network sites (SNSs)
, 348–352
Split-screen advertising
, 52
Squared grumpycatness
, 257
Street marketing
, 23
Teleshopping and infomercials
, 50
Television (TV) advertising
, 380
Television billboards
, 51
TV advertising
, 380
U&G theory
See Uses and Gratification (U&G) theory
Unconventional marketing communication
, 22
Uses and Gratification (U&G) theory
, 177
Value expressive
, 269
Viral marketing
, 23, 157–160
Virtual advertising
, 52, 69–70, 75
Virtual brand community
, 171–172
Virtual branding
, 350–351
Wearout
, 107, 214, 221, 225–227, 229, 235, 237
WOMM
See Word of mouth marketing (WOMM)
WOMMA
See Word of Mouth Marketing Association (WOMMA)
Word of mouth marketing (WOMM)
conceptualization of
, 151–152
definition
, 151
ethical issues of
, 162–163
hubs
, 155–156
incentives
, 156–157
innovators
, 155
market mavens
, 155
message, type of
, 156
opinion leaders
, 154–155
referral programs
, 160–162
in social media
, 153–157
strategies of
, 157–162
viral marketing
, 157–160
Word of Mouth Marketing Association (WOMMA)
, 151
- Prelims
- Part I The Changing Advertising Universe
- Chapter 1 From Advertising Avoidance to Advertising Approach: Rethinking Attention in New Advertising Formats
- Chapter 2 Consumer Responses to Creative Media Advertising: A Literature Review
- Chapter 3 New Forms of Advertising in Television: Types and Effectiveness
- Chapter 4 Second Screen Advertising: A Typology of Multiscreening
- Chapter 5 Understanding Media Synergy
- Chapter 6 Informing Consumers about “Hidden” Advertising: A Literature Review of the Effects of Disclosing Sponsored Content
- Part II Advertising in a Digital Connected World
- Chapter 7 WOM Marketing in Social Media
- Chapter 8 Brand Pages as a Communication Tool: A State of the Art and a Research Agenda
- Chapter 9 Consumers’ Online Brand Endorsements
- Chapter 10 Exploring Wearout and Some Insights and Replies to Factors Affecting Irritation and Attitudes towards Mobile Advertising
- Chapter 11 Internet Memes: The Meteorites of the Online World. Spontaneous Online Content with Corporate Relevance
- Part III Hidden but Paid for: Branded Content
- Chapter 12 Product Placement, Its Supporters and Detractors: A Quest for Balance
- Chapter 13 Does the Context Really Matter, and for Whom? Explaining the Effects of Program Liking for an Advertiser Funded Program
- Chapter 14 The Effectiveness of In-Game Advertising: An Analysis of the Impact of Game Context and Player Involvement on Brand Awareness
- Chapter 15 Product Placement in Social Games: Qualitative Research Insights
- Chapter 16 How to Pass the Courvoisier? An Experimental Study on the Effectiveness of Brand Placements in Music Videos
- Chapter 17 Defend the Indefensible: Helping Children Cope with the Implicit Influence of Online Game Advertising
- About the Authors
- Index