Wroe Alderson's Marketing Theory Seminar: an experiment in higher education (1951‐1965)
Abstract
Purpose
The purpose of this paper is to describe the founding and history of the Marketing Theory Seminar, often called Wroe Alderson's Seminar.
Design/methodology/approach
The paper offers personal reflections and historical narrative.
Findings
The Marketing Theory Seminar was considered by Wroe Alderson to be the crowning achievement of his career. This paper was presented at the time of Alderson's death in 1965 to memorialize his work on the Seminar. It documents the key participants and themes of the Seminars from their inception in 1951 through 1962.
Originality/value
This paper was presented at the Theory Seminar in 1965 by one of its founding organizers, Edmund McGarry, and has never been published. Copyright is held by the estate of the author. While we have been unable to contact any such persons, we have published the article with a view to bringing this important document to a wider audience. We welcome any communication from the holders of McGarry's estate.
Keywords
Citation
McGarry, E.D. (2011), "Wroe Alderson's Marketing Theory Seminar: an experiment in higher education (1951‐1965)", Journal of Historical Research in Marketing, Vol. 3 No. 2, pp. 244-250. https://doi.org/10.1108/17557501111132172
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Company