Past, present and future directions in the study of the history of retailing
Journal of Historical Research in Marketing
ISSN: 1755-750X
Article publication date: 10 August 2010
Abstract
Purpose
The purpose of this paper is to evaluate some of the recent progress in the study of the history of retailing, with particular reference to analyses of the British retail market during the twentieth century.
Design/methodology/approach
Three themes were addressed, each of which has significant potential to enhance our understanding of the historical development of the retail sector. The paper considered both conceptual and empirical contributions to the discussion on the history of retailing, with particular reference to the business management literature. The approach involved a review of recently published literature.
Findings
Whilst there have been a number of important additions of late to the retail history literature, considerable scope remains for engagement with, and contribution to, the theory building taking place within business management.
Practical implications
The author identifies some of the lacunae within research on the history of retailing.
Originality/value
The paper illustrates some of the ways in which the study of retailing history can be productively linked with debates within contemporary studies of business management.
Keywords
Citation
Alexander, A. (2010), "Past, present and future directions in the study of the history of retailing", Journal of Historical Research in Marketing, Vol. 2 No. 3, pp. 356-362. https://doi.org/10.1108/17557501011067888
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited