The ultimate client experience: recipe for success in a down (or any) economy

Abstract

The purpose of paper is to give recommendations to find the perfect recipe to delivering a client experience like no other.

Design/methodology/approach

The author's approach to this article was to not only research how others were providing an experience to their clients but to also interview existing and potential clients as to what they believe to be a great experience and how they might be accomplishing providing that experience to their clients in their businesses.

Findings

Each experience may be unique; however, the key is for it to be consistently delivered regardless of who the client is interfacing with within your organization. Your employees at all levels must understand what the experience looks like and how to deliver upon it each and every time they interface with a client.

Originality/value

There is not necessarily anything new to the approach of creating the client experience – just validation as to how you can go about doing so.

Citation

Pope, M. (2010), "The ultimate client experience: recipe for success in a down (or any) economy", Business Strategy Series, Vol. 11 No. 4, pp. 219-222. https://doi.org/10.1108/17515631011063749