An evidence based approach to creating an age‐friendly culture
Abstract
Purpose
Recent changes in demographics make older workers a key issue for HR practices, policy and procedure. There exists a clear business case for valuing older workers but organizations are often unclear as to how this should be achieved. The aim of this paper is to show how an evidence‐based approach using a tool from Coventry University and ACAS can help in creating an age‐friendly culture.
Design/methodology/approach
Coventry University and ACAS have developed an age audit tool (AAT) that enables organizations to examine various areas of the business. The results of the AAT allow organizations to develop targeted action orientated strategies that are pertinent to their situation.
Findings
Pilot results suggest that the AAT is relevant to different types and size of organization. However, like any change management approach, moving towards an age friendly policy will require careful planning, top level buy‐in and ownership. It will also need to be evidence based and aligned to other HR policies, procedures and government legislation.
Originality/value
As more organizations use the AAT we will be able to build a picture of the issues facing organizations and provide focused workshops, conferences and consultancy. The anonymous data gathered will also allow companies to benchmark against similar organizations in their sector.
Keywords
Citation
Broughan, C. (2013), "An evidence based approach to creating an age‐friendly culture", Strategic HR Review, Vol. 12 No. 3, pp. 138-144. https://doi.org/10.1108/14754391311324499
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited