Technology transforms retailer's recruitment

Abstract

Purpose

The aim of this paper is to demonstrate how technology can improve the recruitment process.

Design/methodology/approach

The author discusses how the replacement of a paper‐based system with online technology has greatly improved recruitment efficiencies and the candidate experience at high street retailer, River Island. Because of the high volume of applications received, the organization acknowledged it needed to revise and refresh its approach to recruitment. The business needed a robust, flexible and candidate‐focused recruitment system to enable it to attract and sign up the most talented people that will see it stay at the top of the high street. River Island researched suppliers and different online platforms before working with Changeworknow to design a system to meet the needs of the brand.

Findings

The combined impact of moving from a manual to a technology‐led process and transferring recruitment from front line managers to HR has improved the process to the extent that the system is being expanded in functionality and across the organization.

Originality/value

As a retailer, River Island has seasonal recruitment demands that impact directly on the success of the business and on the brand. The paper shows how technology can help to overcome the associated challenges of seasonal recruitment.

Citation

Proctor, L. (2010), "Technology transforms retailer's recruitment", Strategic HR Review, Vol. 9 No. 6, pp. 22-26. https://doi.org/10.1108/14754391011078081