Research in marketing and entrepreneurship: a retrospective viewpoint

Abstract

Purpose

The purpose of this paper is to reflect upon 13 years of the Journal of Research in Marketing and Entrepreneurship and developments in the field over that period.

Design/methodology/approach

The authors reflect upon the past and future of the marketing and entrepreneurship discipline.

Findings

There is an abundance of important research questions to fuel faculty and PhD student research for years to come.

Originality/value

This paper has value as a reflective piece which goes on to pose research questions of the future.

Citation

Hills, G.E. and Hultman, C. (2011), "Research in marketing and entrepreneurship: a retrospective viewpoint", Journal of Research in Marketing and Entrepreneurship, Vol. 13 No. 1, pp. 8-17. https://doi.org/10.1108/14715201111147914