Portfolio entrepreneurs: an effectuation approach to multiple venture development
Journal of Research in Marketing and Entrepreneurship
ISSN: 1471-5201
Article publication date: 18 December 2009
Abstract
Purpose
This paper aims to investigate how effectuation and causation logic influences portfolio formation among entrepreneurs.
Design/methodology/approach
The methodology used was a case study with 15 participants.
Findings
There is evidence of effectuation reasoning during the preliminary and early stages of venture and portfolio development. Portfolio entrepreneurs tend to adopt causation logic as ventures and portfolios mature.
Research limitations/implications
The study is exploratory and looks at cases of successful portfolio entrepreneurs only.
Practical implications
The findings will allow researchers and business mentors to provide more specific advice for other entrepreneurs such as nascent and novices, and potentially reduce the incidence of business failure.
Originality/value
The paper provides an understanding of how business portfolios develop from an entrepreneur's perspective.
Keywords
Citation
Morrish, S. (2009), "Portfolio entrepreneurs: an effectuation approach to multiple venture development", Journal of Research in Marketing and Entrepreneurship, Vol. 11 No. 1, pp. 32-48. https://doi.org/10.1108/14715200911014130
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited