The effect of consumer perceptions of store attributes on apparel store preference
Journal of Fashion Marketing and Management
ISSN: 1361-2026
Article publication date: 1 December 2003
Abstract
Consumer perceptions of retail store attributes for a set of particular stores were examined to determine their effect on store preference. Respondents rated 13 stores. Four variables were found to affect store preference using forward stepwise logistic regression: type of clothing desired in stock, outside store appearance, shopping hours, and advertising. Significance of the effect of store attributes on store preference varied by store type. In addition, associations between customer perception of store attributes, education and age were observed. Implications for researchers and practitioners are discussed.
Keywords
Citation
Paulins, V.A. and Geistfeld, L.V. (2003), "The effect of consumer perceptions of store attributes on apparel store preference", Journal of Fashion Marketing and Management, Vol. 7 No. 4, pp. 371-385. https://doi.org/10.1108/13612020310496967
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited